Most are over thinking how to launch a new dog drying coat collection. Are you too..?

For the past 4 years, I have been dedicated to pet textile manufacturing. In this role, I have witnessed the development journey of numerous brands’ new collections every year.

So I strongly suggest you to get advises from manufacuters too

I get almost same questions from each clients.

Dont afraid to ask more question about your request to suppliers

What is the stages to launching a new dog-drying coat collection?

Launching a new dog-drying coat collection involves several key stages to ensure a successful introduction to the market.

Here’s a step-by-step guide:

𝟭. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝘂𝗻𝘁𝗿𝘆?

Dont copy paste a best seller product from Amazon,Alibaba or Etsy etc.

Understand the needs, preferences, and behaviors of dog owners who might be interested in dog-drying coats.

Evaluate existing products in the market to identify gaps or opportunities for differentiation.

Research pricing trends in the pet apparel market to set competitive yet profitable prices.

𝟮. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁

Work with designers to create functional and stylish dog-drying coat prototypes.

Choose high-quality, durable, and comfortable materials suitable for various weather conditions.

Conduct thorough testing to ensure the coats meet the promised functionalities.

𝟯. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴

Create a brand that resonates with pet owners and reflects the values of your company.

Clearly define the unique selling propositions of your dog-drying coats and determine how you want to position them in the market.

𝟰. 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗿𝗶𝗰𝗲 𝗹𝗲𝘃𝗲𝗹𝘀

Sales Channels is important us to provide you the right packaging and price levels

Set up an online store to make your dog-drying coats accessible to a global audience.

Explore opportunities to collaborate with pet stores or boutiques to expand your reach.

Offer wholesale packages for retailers interested in carrying your products.

How did you choose your first collection? share with us your ideas